Available for flexible part-time, project & retainer work

Automation · Operations · Client Experience

I make the backend of a business easier to run.

I help service businesses fix the places where work gets stuck: missed follow-ups, messy handoffs, disconnected tools, unreliable reporting, and processes that depend too much on one person remembering what happens next.

Karen Ortega in professional business attire
Operator first. Builder second. I understand the process before I automate it.
7+ yearscustomer service & operations experience
300+ hrsfocused GoHighLevel learning & build work
5+operational dashboards built for live workflows
200property compliance records audited in one week

How I work

I look for the point where work stops.

A good automation should make the operation more resilient, not simply move data around faster.

01

Find the failure point

Where does work wait for a meeting, a login, a reminder, a spreadsheet update, or one specific person?

02

Design the operating path

Clarify ownership, stages, handoffs, follow-up, exceptions, and what should happen when the normal path fails.

03

Build the system behind it

CRM, integrations, workflows, dashboards, QA checks, documentation, and human escalation where judgment still matters.

Client feedback

The part I want clients to remember is how I think.

A former New Zealand client reached out months after I had left and asked whether I would consider coming back. What stood out in her message was not a specific tool or task. It was that I understood quickly, communicated well, and thought ahead about improving the process.

“
I explained things to you once and you got it. And you were thinking ahead to improve the processes, which was amazing.

Sherry B. · Former Operations Client · New Zealand

Karen Ortega professional portrait

About Karen

I sit between operations and automation.

I started in customer service, moved into remote operations and property management, and then went deeper into CRM systems, automation, integrations, dashboards, and AI-assisted workflows. That combination matters because I do not look at a workflow as a collection of triggers. I look at the people and process it has to support.

GoHighLevelMake.comZapierApps ScriptPythonStripeZoho CRMAPIs & Webhooks

Work with me

If the same bottleneck keeps returning, it is probably a systems problem.

I’m open to flexible part-time, project, and retainer work involving CRM, automation, operations systems, integrations, client experience, and process cleanup.